Have you noticed how people who have tonnes of money and can afford to buy pretty much anything they want, are the ones that get all the really nice expensive free stuff from Brand names, corporates, etc.
Usually these people who get the free stuff, belong to a breed of humans commonly known as "celebrities" and the people giving out the free stuff come under the multi-purpose title of "marketing".
This phenomenon is world wide. It happens for the Oscars, it happens for Filmfare awards. Movie stars are comped everything from their outfits and jewellery to the 5 inches of gunk that covers their body... face. The Celebrity breed has not only actors but covers a wider gamut which includes sports-people, business tycoons, page 3 socialite, models.
You get stuff for just being...but there is a hierarchy. The more successful you are the better free stuff you get. Getting free stuff isn't the same as getting the stuff you endorse for free. It's ok if Airtel gives Sachin a million connections for free or if Aishwarya gets a life time supply of hair color - its payment in kind.
I know this certain sports celebrity though, who isn't happy getting really expensive free stuff. I've watched him pick the 3 top of of the line watches from the new range of a 100K+ brand. The marketing guys left and 1st thing the guy says, " I bet they gave Shah Rukh more variety to choose from.... "
Gimme a break... if it weren't for your batting, you wouldn't be getting shit anyway. Just hope he doesn't get a free tennis elbow.....
PS: The sports celeb is not Sachin. He actually appreciates all the free things thrown at him. :)
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